Brand and Identity
“A brand is a promise of an experience”
Bob Mack Peak
We work with all size of companies to define their brand promise based on the desired customer experience. The key is education for all internal and external resources to help companies live their brand promise. Beamit Brand Management Services are designed for organizations desiring to gain clarity for execution of their business strategies. Focus is on your brand strategy as the summation of all your strategies. Brand Management Services include:
- Brand positioning and strategy for direction
- Enterprise alignment of functional organizations for control
- Accountability models for Web-based execution
Our logo services start with the brand promise, then consumer testing and research, competitive analysis, color schemes, messaging, and then dozens and dozens of design comps. Finally, we meet with senior management and stakeholders to get signoff on their identity related to the brand promise.